Through which channel is Cisco Webex Calling sold?

Cisco Webex Calling is primarily sold through the partner channel, which includes a network of resellers and service providers that have established relationships with businesses. This channel is advantageous because it leverages the expertise and reach of these partners, who understand local markets and customer needs. They provide added value through additional services, such as implementation, support, and customized solutions tailored to specific client requirements.

This method of distribution aligns with Cisco's strategy of ensuring that customers receive comprehensive service, while also enabling them to benefit from the expertise of partners who specialize in communication technologies. The partner channel also helps Cisco scale its offerings quickly and effectively, tapping into established sales networks and local market knowledge.

In contrast, selling directly to customers or through online marketplaces may not provide the same level of support or customization that many businesses require for their communication solutions. Independent retailers do not typically play a significant role in the distribution of business-focused telecommunications solutions like Webex Calling, as these solutions often require specialized knowledge to sell effectively.